Promotion

Promotion is not just showing ads. It’s creating a connection that leads to action.

We build systematic brand promotion across all key channels: digital, outdoor, events, and direct communications.

We develop the media strategy, manage contractors, optimize budgets, and ensure growth based on measurable performance indicators.

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Types of services provided

Digital promotion
- Google Ads, Yandex Ads
- Meta / TikTok / LinkedIn / Telegram Ads
- SEO and AEO (AI-search optimization)
Outdoor advertising (OOH)
- Billboards and supersites
- LED screens
- Transit advertising
Activations and offline communications
- Event marketing
- Promo activations
- Direct audience communications
Marketing optimization
- Media plan adjustments
- Budget optimization
- Reallocation of investments
Contractor management
- Managing advertising agencies
- Quality control for SMM, SEO, Performance, OOH, PR, Event
- Coordination of external and internal teams
Campaign strategy and media planning
- Campaign concept development
- Media plan creation
- Selecting placements, channels, and formats

Project workflow stages

Situation and task analysis

We study the product, audience, seasonality, competitors, and current promotion channels.

1
Media strategy development

We define channel roles, reach, frequency, touchpoints, and key messages.

2
Media planning and budgeting

We create a media plan with breakdowns by formats, timelines, channels, and KPIs.

3
Launch of advertising and activities

We set up digital campaigns, launch OOH placements, and organize activations.

4
Optimization and adjustments

We continuously analyze performance and adjust bids, audiences, and creatives.

5
Final analytics and reporting

We summarize KPI results, record key effects, and prepare recommendations for the next promotion cycle.

6