Research and analytics

Marketing doesn’t start with creativity —
it starts with understanding reality

Deep marketing analytics helps you see the real needs of your audience, identify growth opportunities, calculate risks, and build a strategy based on data rather than assumptions.

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Types of services provided

Market analysis
- Overview of the current industry landscape
- Trends, seasonality, forecasts
- Competitor analysis (SWOT / USP / positioning)
Target audience analysis
- Creating customer personas
- JTBD analysis and identifying audience motivation
- User behavior research (User Journey)
Competitor analysis
- Pricing strategy
- Marketing activities
- Promotion channels
Brand Health Check
- Brand awareness
- Brand perception
- Trust level
Digital analytics
- Traffic analytics
- Funnel analysis
- Conversion and user behavior analysis
Demand research
- Which products are in demand
- Willingness to pay
- Market capacity forecasts

Project workflow stages

Briefing and goal setting

We define research objectives, key questions, and the reporting format.

1
Data collection

We use open sources, internal data, analytical tools, surveys, and interviews.

2
Data processing and segmentation

We filter large datasets and identify key patterns and audience behavior insights.

3
Analysis and interpretation

We develop conclusions that support strategic decision-making.

4
Report preparation

A structured document with insights, charts, tables, and recommendations.

5
Presentation of results

We demonstrate emerging opportunities, potential risks, and next steps.

6