Operational marketing

Strong marketing begins with strategy — with a clear understanding of where the brand is going and why

A well-crafted marketing strategy helps a company choose the right growth direction, focus on priority audiences, build strong positioning, and establish systematic, long-term brand development.

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Types of services provided

Management of marketing activities
- Planning and launching campaigns
- Coordinating contractors and the team
- Controlling task execution and deadlines
Advertising campaign management
- Setting up performance channels
- Optimizing bids, audiences, and creatives
- Monitoring, reporting, and improving results
Content management
- Maintaining the content plan
- Preparing materials and tasks for designers
- Publishing content according to schedule
Social media management (operational)
- Planning content releases
- Monitoring activity
- Daily coordination of team processes
Email and messenger marketing
- Preparing newsletters
- Segmenting databases
- Automating sequences and analyzing results
Contractor management
- Assigning tasks
- Quality control
- Approving materials

Project workflow stages

Immersion into current processes

We examine the marketing structure, channels, tasks, resources, and the company’s workflows.

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Development of an operational plan

We create a clear monthly or quarterly activity plan with priorities, deadlines, and assigned responsibilities.

2
Execution of marketing tasks

We launch campaigns, manage communications, prepare content, and coordinate the team and contractors.

3
Monitoring and optimization

We regularly track performance metrics, identify weak points, and make adjustments to improve efficiency.

4
Reporting and result analysis

We prepare clear reports outlining what was done, the results achieved, and the next steps.

5
Scaling and process improvement

Based on data, we enhance the operational model, speed up workflows, and increase marketing efficiency.

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